Google Ads Adventure Part 2
During this week's google ads adventure, I learned a lot about overcoming obstacles. Have you ever been excited to launch a new Google Ads account, only for that account to get off to a slow start? A few impressions here and a few clicks there, and a conversion seemingly once in a blue moon. Here are some tips that I have learned based on practice and successful outcome: Tip #1- Look At Your Keyword Volume One of the issues I ran into is that our keywords had low search volume. Although we had hundreds of ads, they were rarely showing if at all. To combat this, I did some intensive keyword research. I targeted words that had higher search volume and made sure we had strong ads in the ad groups with eligible keywords. Tip #2- Add More Locations Into The Account A common reasons why ads are getting few impressions is because of low reach. In my situation, my client was only targeting one county (roughly under 1,000,000 people). Our industry is very niche and this number is to...