Google Ads Adventure Part 2

 


During this week's google ads adventure, I learned a lot about overcoming obstacles. Have you ever been excited to launch a new Google Ads account, only for that account to get off to a slow start? A few impressions here and a few clicks there, and a conversion seemingly once in a blue moon. Here are some tips that I have learned based on practice and successful outcome:


Tip #1- Look At Your Keyword Volume


One of the issues I ran into is that our keywords had low search volume. Although we had hundreds of ads, they were rarely showing if at all. To combat this, I did some intensive keyword research. I targeted words that had higher search volume and made sure we had strong ads in the ad groups with eligible keywords. 

Tip #2- Add More Locations Into The Account


A common reasons why ads are getting few impressions is because of low reach. In my situation, my client was only targeting one county (roughly under 1,000,000 people). Our industry is very niche and this number is too small for us. I talked to our client about this concern and it led to him giving us a few more locations. This expanded our reach to about 1,600,000 people. It's still a small number, but it certainly made a noticeable difference. 

Bonus Tip- Look At Your Bid Strategy


It's essential to have a solid knowledge of what bid strategies are and what they do for you. Our issue was that our ads wouldn't show very often. So I switched our bid to "Target Impression Share." This means that I got to tell Google that I wanted the ads to show at the top position for a specific percentage of the time. Keep in mind that this is an expensive bid adjustment, and ensure that your client is okay with this. This strategy however has brought in over 500 impressions in 2 days to an account that took nearly a month to get 500. 

My second week, I took control of multiple different account, met with our client, and created over 500 ads. 

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