Google Ads Adventure Part 1
I've spent the last two weeks receiving training on using Google Ads for an agency in Utah. In short, Google Ads is a service people use to display their advertisements to people searching for relevant topics. I've worked with clients to help them launch Google Ad campaigns and improve their performance. Due to privacy, I can't show exact numbers or details from their accounts, but I can share what I have learned thus far in the form of tips to Google Ad users. Tip #1- Know Your Industry How can you serve your audience if you don't know them? I spent a lot of the first week just getting to know about the industry my clients are in. In my case, both were in real estate fields. This is where a ton of research happens. I had to find answers to the following questions: Who are their customers? What problems do their customers have? What are they likely going to type on Google to search for solutions? What separates us from our competition? Tip #2- Use The Correct Messaging ...