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Google Ads Adventure Part 3

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  More experience means more skills. As I have continued working, testing new things, making mistakes, seeking solutions, and asking questions, that's exactly what I gained. Every industry, campaign, and company will use unique ad groups and keywords. However, there is one campaign and ad group that any company can benefit from: competitor campaigns. What are these? Why should you use them? And how do you build them? Let's get started: What Are Competitor Campaigns? These are campaigns that you create to try and steal traffic away from your competitors. Ever notice how when you type in one company into google, it won't take long for you to see one of their competitors? That's because they are also bidding on the same keyword.  Why Should You Use Them? Competitor keywords can be highly effective. Why? For one, you know that people searching for your competitors would also be your ideal customers in most cases. For example, if someone is looking to buy an engagement ring ...
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Google Ads Adventure Part 4

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Have you ever had to duplicate a campaign or account in Google Ads? If you have, you may remember what a redundant and time-consuming task it was. What if I told you there was an easier way to do this? A way that would reduce the task of duplicating from hours to minutes or even seconds? The secret is a tool that all PPC specialists will benefit from learning: Google Ads Editor. What Is Google Ads Editor? Google Ads Editor is a software that allows you to edit and add to google ads accounts offline. You begin by downloading the software onto your computer in a matter of minutes. You can do so here!  Then you'll need to add your google ads account and sign in.  My Favorite Tools on Google Ads Editor: Replace Text Tool: This tool allows you to replace any sort of text with another text. This tool works wonders! Here's an example. I recently duplicated 300 ads from a different account that was all about selling houses into a new account about selling apartments. I then used the r...
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Google Ads Adventure Part 2

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  During this week's google ads adventure, I learned a lot about overcoming obstacles. Have you ever been excited to launch a new Google Ads account, only for that account to get off to a slow start? A few impressions here and a few clicks there, and a conversion seemingly once in a blue moon. Here are some tips that I have learned based on practice and successful outcome: Tip #1- Look At Your Keyword Volume One of the issues I ran into is that our keywords had low search volume. Although we had hundreds of ads, they were rarely showing if at all. To combat this, I did some intensive keyword research. I targeted words that had higher search volume and made sure we had strong ads in the ad groups with eligible keywords.  Tip #2- Add More Locations Into The Account A common reasons why ads are getting few impressions is because of low reach. In my situation, my client was only targeting one county (roughly under 1,000,000 people). Our industry is very niche and this number is to...
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