More experience means more skills. As I have continued working, testing new things, making mistakes, seeking solutions, and asking questions, that's exactly what I gained. Every industry, campaign, and company will use unique ad groups and keywords. However, there is one campaign and ad group that any company can benefit from: competitor campaigns. What are these? Why should you use them? And how do you build them? Let's get started: What Are Competitor Campaigns? These are campaigns that you create to try and steal traffic away from your competitors. Ever notice how when you type in one company into google, it won't take long for you to see one of their competitors? That's because they are also bidding on the same keyword. Why Should You Use Them? Competitor keywords can be highly effective. Why? For one, you know that people searching for your competitors would also be your ideal customers in most cases. For example, if someone is looking to buy an engagement ring ...
I've spent the last two weeks receiving training on using Google Ads for an agency in Utah. In short, Google Ads is a service people use to display their advertisements to people searching for relevant topics. I've worked with clients to help them launch Google Ad campaigns and improve their performance. Due to privacy, I can't show exact numbers or details from their accounts, but I can share what I have learned thus far in the form of tips to Google Ad users. Tip #1- Know Your Industry How can you serve your audience if you don't know them? I spent a lot of the first week just getting to know about the industry my clients are in. In my case, both were in real estate fields. This is where a ton of research happens. I had to find answers to the following questions: Who are their customers? What problems do their customers have? What are they likely going to type on Google to search for solutions? What separates us from our competition? Tip #2- Use The Correct Messaging ...
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