Google Ads Adventure Part 1

I've spent the last two weeks receiving training on using Google Ads for an agency in Utah. In short, Google Ads is a service people use to display their advertisements to people searching for relevant topics. I've worked with clients to help them launch Google Ad campaigns and improve their performance. Due to privacy, I can't show exact numbers or details from their accounts, but I can share what I have learned thus far in the form of tips to Google Ad users.

Tip #1- Know Your Industry

How can you serve your audience if you don't know them? I spent a lot of the first week just getting to know about the industry my clients are in. In my case, both were in real estate fields. This is where a ton of research happens. I had to find answers to the following questions:

• Who are their customers?
• What problems do their customers have?
• What are they likely going to type on Google to search for solutions?
• What separates us from our competition?

Tip #2- Use The Correct Messaging

In Google Ads, messaging comes in the form of "keywords" and "ad copy." Keywords are specific terms and phrases people will likely type to find their solutions. For example, our customers are people who need to sell their house as soon as possible. An example of relevant keywords I used were things like, "sell my house fast." I could get more relevant when I found out more details about the potential customers. 

I could use ad copy to try and show them the value of our offer. Here's an example:

"Need to sell your house fast? Skip the realtors and the repairs, we'll buy your Rexburg house in any condition and in cash. Get the best offer from us."

I've learned that the best messaging is both relevant and helpful. It is relevant because it includes keywords that they also used in their searches, such as "sell house fast." And it is helpful as it highlights benefits they may desire, such as "skip the realtors and repairs, we buy in any condition." 

Bonus Action Tip- Duplicate Your Ads

If you're working with an agency like I am, you likely are juggling several clients at once. Depending on how in dept the client's industry is, this could also mean managing thousands of ads. To save time, you can duplicate your ads into different ad groups. 

How does it work? Let's say for example, you have an account with 3 different campaigns. And each campaign has similar goals, but targets different cities. Here is how you can go about it:

• Step 1- Ensure that the ad you are duplicating has at least a "Good" ad score. Although "Excellent" is preferred.
• Step 2- I used a took like Google Ads Editor to speed up the process. It is free, and it only takes a few minutes to download account information.
• Step 3- Click copy, and then paste it into other relevant ad groups.
• Step 4- Use the replace text took to replace the current keyword with your new one. ex. (replace the word "Rexburg" with the word "Rigby"). 

My first week, it took me 2 full days to duplicate 700+ ads. Using this method, I was able to upload the same amount of ads in just a few hours.