Google Ads Adventure Part 4


Have you ever had to duplicate a campaign or account in Google Ads? If you have, you may remember what a redundant and time-consuming task it was. What if I told you there was an easier way to do this? A way that would reduce the task of duplicating from hours to minutes or even seconds? The secret is a tool that all PPC specialists will benefit from learning: Google Ads Editor.


What Is Google Ads Editor?


Google Ads Editor is a software that allows you to edit and add to google ads accounts offline. You begin by downloading the software onto your computer in a matter of minutes. You can do so here! Then you'll need to add your google ads account and sign in. 

My Favorite Tools on Google Ads Editor:


Replace Text Tool:


This tool allows you to replace any sort of text with another text. This tool works wonders! Here's an example. I recently duplicated 300 ads from a different account that was all about selling houses into a new account about selling apartments. I then used the replace text tool to replace all the text that reads "house" to "apartment." And that easily, 300 ads are now relevant and fit for the new account. This can be done to replace landing pages, headlines, and more.

Copy & Paste Tool:


The simple copy-and-paste tool in Google Ads Editor is one of the most efficient ways to build and edit accounts. You can copy and paste ads, entire ad groups, entire campaigns, and entire accounts in just two clicks. 

How To Submit Everything to Google Ads?


There are two vital things to do when using Google Ads Editor. The first is to click on get recent changes.

This ensures that all of the updated information on the Google Ads website gets transferred to the editor. You want to make sure you're using accurate and updated information, especially if you work on a team with multiple people working within the accounts.

The second is to click post when you are done.


This will ensure that all of the changes made get sent to the Google Ads interface. 


Marketers should always be searching for tools and resources that help them be more efficient and successful. Hopefully, you have learned a few ways to use this tool to position yourself for more success as I have.


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